Welcome to
Seelie Studio
We make natural dye from the overpopulation of purple sea urchins on the California coast.
What we offer:
Friends, Employees, and Community
Offer an unforgettable birthday party, team-building experience, baby shower, or girls/guys night out in a private Urchin Dye Workshop with Margaret Seelie! We tailor the experience to match your group.
Parents, Educators, and Innovators
Inspire the next generation of climate innovators by bringing our comprehensive lesson plans around urchin dye into the classroom. COMING 2027: Dye kit class packs. Urchin dye instruction. Lesson plans and worksheets for educators.
Curious, Creative, and Conscious
Curated with nature in mind, our shop offers apparel and dye kits that are good for you and the planet. All of our packaging is plastic-free and some is even made with seaweed. Our wool is all Climate Beneficial verified by Fibershed.
What we do:
Fund Kelp Restoration
Every cent we pay for our urchins goes directly into funding kelp restoration projects and divers.
Process Humanely
We humanely remove the urchin spines, clean and dry them, and then grind them into our main ingredient.
Steeped In Hope
From the divers, who spend hours beneath the waves, to the humane processing of the urchins, our work is steeped in hope. And ceremony.
Educate and Inspire
We use urchin dye as an educational tool for sharing the stories of kelp forest deforestation and to inspire innovation.